Heather Wilkerson

Heather Wilkerson is a seasoned Marketing and Customer Experience executive with a vast knowledge of building brands and developing strategies that create connections between brands and customers. Her unique background includes experience in various business growth stages, ranging from start-up and challenger brands to established market leaders. Heather is proficient in developing CX strategies that involve CX Journey Mapping, CX Innovation Design, and Marketing strategies that focus on positioning, competitive assessment, and planning. Her B2B expertise includes brand development, marketing & sales alignment, field marketing programs, and channel marketing. Heather also has extensive knowledge in product marketing and messaging, content marketing strategy, thought leadership development, Community development, Lead generation strategy, inbound & outbound marketing execution, Marketing operations, vendor sourcing, marketing & sales automation systems, Corporate communications, public relations, Social media, SEO, addressable media, email program development, and managing marketing budgets. Heather studied Bachelor Of Science In Business Administration at the University Of Colorado Boulder and Leadership, Business Administration And Management, Management, Business Administration at University Of Denver - Daniels College Of Business. Currently, Heather serves as the Vice President, Marketing at Registria and was formerly a Brand Ambassador at SOAS Racing - 2020 Team.