Hayley Hoffman

Hayley Hoffman, also known as Hayley Hoffman Peri, is the Founder and CEO of Dandi Day, a conscious beauty insights firm.13 With nearly two decades of experience in the beauty industry, Hoffman has established herself as a prominent figure in the clean and sustainable beauty sector.2

Professional Background

Hoffman founded Dandi Day with the vision of creating better beauty products and practices in the industry.3 Her company specializes in curating beauty industry insights, focusing on clean, sustainable, and conscious beauty approaches.6

Expertise and Contributions

Clean Beauty Advocate:: Hoffman is recognized for her expertise in clean beauty ingredients and sustainability. She emphasizes the importance of brand founders having intimate knowledge of their product ingredients, viewing this as crucial for competing in the current market.1

Industry Educator:: Hoffman frequently shares her insights through various platforms:

• She participates in webinars and panel discussions, such as the Beauty Independent In Conversation webinar, where she discusses trends and best practices in clean beauty.1
• Hoffman provides overviews and reports on sustainability in the beauty industry, as evidenced by her video on the Dandi Day Sustainability Report.4

Networking and Collaboration:: Hoffman is known for her willingness to help others in the industry. She's described as kind, eager to assist, and a valuable source of information in the clean, sustainable beauty sector.2

Professional Reputation

Colleagues in the industry praise Hoffman for her commitment to creating better beauty products and practices. Her dedication to this cause is described as "unmatched".2 Her expertise extends to ingredients, sustainability education, and overall beauty industry knowledge.

Hayley Hoffman's LinkedIn username is indeed hayley-hoffman-14187812, as mentioned in the query.5