Hayley Apfel

Hayley Apfel is a data-driven sales planning analyst with expertise in telling stories with numbers. She excels in helping companies make strategic decisions to drive revenue growth and mitigate risk.

With a Bachelor of Science in Finance from the University of Florida - Warrington College Of Business, Hayley has gained a solid educational foundation for her career.

Hayley has held various key roles in renowned organizations, including Program Manager for Demand and Supply Planning at Google, Senior Director of Planning at Briogeo Hair Care, and Director of Sales Planning Analytics and Operations at Briogeo Hair Care.

Her experience also extends to roles such as Retail Fiscal Officer at Goodwill Industries of Greater New York and Northern New Jersey, FP&A and Sales Planning Consultant in the NYC Startup Community, Manager of Financial Planning and Analytics at Success Academy Charter Schools, and more.

She is known for her exceptional Excel skills and possesses a master level knowledge of ERP systems, BI tools, SQL, and database management.

Hayley's expertise lies in establishing processes for trend reporting, inventory optimization, budget establishment, and rolling/demand forecasting by collaborating cross-functionally with teams.

Throughout her career, Hayley has demonstrated a strong aptitude for helping organizations optimize their operations through data-driven insights and strategic planning.