University of Southern California

Director of Product, Digital Activity at Nike

Leading a team of Product Owners to define requirements, prioritize roadmaps, and launch experiences powering Nike Run Club and Nike Training Club, two global apps that represent the 2nd largest active user base in the Digital Fitness industry, reaching 19m athletes speaking 10 languages across 153 countries

Resetting the NRC and NTC P&L by articulating around how a free-to-use business model differentiates our offerings from a sea of subscription-based competitors, attracts a mass market audience from a 380m TAM projected to grow at a 17% CAGR, and generates over $200m in annual revenue through increasing user spend on Nike footwear and apparel by upwards of 325%

Aligning C-Suite leadership and 8 individual divisions against an unified set of objectives and KPIs centered around full funnel user acquisition, engagement, retention, and conversion, then collaborating with Design and Engineering to launch features targeting those metrics

Standing up a product development process that enables the team to make decisions based on ever-maturing bodies of empirical evidence; rigorous process includes finding patterns in existing data, documenting hypotheses on how to improve outcomes, building prototypes to quickly gauge technical feasibility, and analyzing real-world performance to steer upcoming investments 

Developing AI-powered capabilities to supercharge personalization, including back-end engines that tailor workout recommendations based on biometric data, text-to-speech functionalities that dynamically adapt audio guidance to individual performance, and large-language-models that write custom editorial recaps after every session

Evaluating multiple acquisition targets – from early-stage start-ups to publicly-traded companies – by analyzing historical performance against core KPIs, then forecasting the impact future roadmaps will have on key financial metrics like ARPU, COGs, SG&A, and EBITA

Nike

Director of Product & Innovation, Digital Fitness

Spearheaded a R&D program designed to de-risk commercial development by exploring emerging technologies with promising potential but uncertain product-market fit, with the goal of establishing an ecosystem of Nike-branded wearables

Transcended organizational barriers to lead a cross-functional team that rapidly researched, developed, and tested a series of prototypes; day-to-day responsibilities included:

•  Directing Sports Scientists and Mechanical Engineers to streamline hardware roadmaps by pinpointing essential sensing capabilities needing to distinguish Nike products from 15b phones and 220m watches in the marketplace

•  Guiding AI/ML Engineers to structure a coaching engine that utilizes instrumented footwear to monitor biomechanical responses to exertion, then generates bespoke workouts that improve strength, explosiveness, and agility while minimizing the risk of injury

•  Leading UX Designers and Mobile Engineers to create functional experiences, then working with Researchers to conduct in-field usability tests to validate consumer desirability

•  Collaborating with Financial Analysts to formulate long-range P&Ls and devise go-to-market strategies, utilizing detailed documentation to drive alignment and secure investment from executive leadership across Footwear, Hardware, and Digital divisions

Brought 1st-generation products from concept to commercialization, highlighted by Nike Adapt, which debuted with 350k footwear units, each equipped with a self-lacing motor, wireless connectivity, a companion digital app, and a sensor package capable of measuring the forces athletes generate on every step, stride, jump, and cut

Director of Innovation, Emerging Technology

Transformed a 15-member service-oriented production group into a thought-leading, Creative Studio responsible for concepting, leading, and delivering integrated media campaigns for iconic franchises like the Simpsons, American Idol, and the X-Files

Utilized 1st-generation technology to tell immersive stories that bridge digital and physical worlds, including VR experiences that transported viewers to new universes, AR lenses that morphed users into their favorite superheroes, AI characters that engaged in two-way conversations, and room-scale installations that reacted to human movement

Built and cultivated online communities by tailoring social content to the unique passions of each fanbase and the unique dynamics of each platform, including thumb-stopping visuals for Instagram, interactive camera effects for Snapchat, real-time updates for Twitter, and long-form videos for YouTube

Redesigned the FoxNow app portfolio, unifying 9 previously-disjointed experiences across iOS, Android, Apple TV, Samsung TV, Roku, Xbox, Amazon Fire, and .com against one shared architecture centered around shifting consumer viewing habits from broadcast to streaming

Launched a range of products and campaigns that earned awards from prestigious Marketing and Design academies, including the Emmys, the Clios, the Webbys, PromaxBDA, the FWA, and Awwwards

Fox Entertainment

Vice President, Creative Studio

Established distinctive digital brand identities for dozens of television shows, then wrapped Fox.com, FoxNow apps, paid advertising, and social media with artwork optimized for each platform

Deployed a series of automated systems that amplified team output by more than 500% without decreasing aesthetic polish or increasing resource requirements

Executive Director, Digital Design

Founded a digital division within an industry-leading creative agency renowned for brand design since 1968, shifting long-standing company culture from focusing solely on the print medium to taking a multimedia approach to campaign development

Managed the P&L of 7-10 accounts by building a roster of UI/UX designers, art directors, engineers, and project managers, providing creative and technical guidance to ensure the delivery of exceptional work and solving operational challenges to stay on-budget and on-schedule

Bemis Balkind

Creative Director, Digital

Designed marketing collateral across media channels – including print, billboards, retail signage, TV spots, websites, and digital ads – for a diverse collective of accounts that ranged from Disney to Nissan to Lockheed Martin

Served as the trusted point of contact between digital clients and the internal team, with responsibilities that included translating business requirements into actionable briefs, leading integrated brainstorms with art directors, animators, and developers, and representing work during formal presentations

The Designory

Designer

Learned how to distill complex narratives into simple, emotional, and iconic messages by designing posters, logos, and packaging for movies, television shows, and video games

Evolved skill set from the print medium to the digital medium, with a focus on telling immersive stories through interactive online experiences

Harry Wu