Ilya Petrov

Ilya Petrov is a seasoned digital marketing and transformation professional with over 20 years of experience, currently working at Nike.1 He has held various leadership roles at Nike, including Product Lead for International Expansion and Head of Marketing for IDEs.12

Petrov's expertise spans digital strategy, e-commerce, omnichannel consumer experience, and marketing communications.1 At Nike, he has:

• Led cross-functional programs across EMEA, managing teams of up to 200 members1
• Managed a multi-million dollar annual budget1
• Contributed to positioning Nike as the #1 love brand in Russia1
• Tripled revenue growth on Nike.com International Expansion1
• Led the strategy and implementation for Nike.com International Expansion across EMEA-related countries12

Prior to his current role, Petrov led the Digital Brand team at Nike Russia, driving various digital and cross-functional projects.1 He has worked with major clients such as P&G, Visa, Wrigley, Mars, and Bacardi.

Petrov describes himself as a "Business of change" professional, focusing on Digital Marketing & Transformation at Nike, including areas such as E-commerce, Omnichannel, CRM/Loyalty/Membership, CX, Innovations, and Sustainability.13 He is based in the Netherlands and can be found on LinkedIn under the username petrovilya.14