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Harmen Koopman
Marketeer bij Nedap Retail
Harmen Koopman is a dedicated professional with a strong passion for creative and data-driven B2B marketing, focusing on the psychological aspects influencing the buying process.
He believes in the power of storytelling, backed by customer insights, company values, and a 'done is better than perfect' approach to achieve marketing success.
Harmen possesses a wide range of skills spanning from SEO/SEA, ad campaign setup, marketing and CRM automation, dashboard creation, digital marketing experiments, and content marketing to strategic areas like customer journey analysis, branding, and developing marketing strategies.
He excels in bringing strategic concepts to life through actionable marketing initiatives and enjoys the process of turning ideas into tangible results.
Harmen Koopman holds a Bachelor's degree in Marketing with a specialization in B2B marketing from the Hogeschool van Arnhem en Nijmegen (HAN).
His professional experience includes roles as a Marketeer at Nedap Retail, Marketing Manager at Scienta, and previous engagements as a Marketing & Sales intern at Syslogic (now Scienta).
