Andrew Bidese

Andrew Bidese is a highly experienced digital business leader with over 15 years of experience in strategy, marketing, product, and digital transformation. Throughout his career, Andrew has held a diverse range of roles across global and local organisations, including IBM, GE, TAL, and iSelect, and has served on various advisory boards and as a board member of a charity organisation. Andrew is highly passionate about advancing businesses in modern times, in which customer trust is harder to earn, new business models gain momentum, and legacy hampers agile transformation within traditional businesses. He excels in building high-performing teams focused on exceptional customer experience, and his experience includes expertise in digital strategy, digital marketing, marketing innovation, user experience (UX), conversion rate optimisation (CRO), and much more. Outside of his professional life, Andrew is a father and enjoys spending his weekends outdoors.