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Hardo
MD & Art Director bij Hardo & Co
Hardo is the Managing Director (MD) and Art Director at Hardo & Co, a company he founded and currently leads in Amsterdam, Netherlands.1 His career at Hardo & Co has been marked by rapid progression and a unique approach to investment banking.
Career Progression
Hardo's journey at Hardo & Co began in August 2011 as an Analyst.1 He quickly moved up the ranks:
- Analyst (2011-2013)
- Vice President (2015-2017)
- Director (2017-2018)
- MD & Art Director (December 2018-Present)
Professional Approach
Hardo is known for his creative and unconventional approach to investment banking. He aims to "leave investment banking grey & blue behind" and has popularized the hashtag #makepitchbookscolorfulagain.1 This innovative mindset led to his promotion to MD & Art Director.
Notable Achievements
- Organized the first book launch for Hardo & Co in October 2019 in New York.1
- Successfully pushed his team to create 121 versions of a project, winning a bet with a previous MD.1
- Worked on high-profile pitches for companies like Beats Electronics, Oculus, and Aston Martin.1
Skills and Expertise
Hardo's expertise spans various aspects of investment banking, including:
- Detailed financial modeling
- Valuation
- Deal structuring
- Creative pitchbook design
He particularly enjoys working with financial sponsors in the higher mid-market private equity sector.1
Languages
Hardo is multilingual, with proficiency in:
- Dutch (native or bilingual)
- English (native or bilingual)
- German (professional working proficiency)1
Hardo's unique blend of financial acumen and creative flair has positioned him as a distinctive figure in the investment banking world, leading Hardo & Co with an innovative and colorful approach.