Hans Molenaar

Hans Molenaar is a prominent figure in the business world, serving as the Director of Beeckestijn Business School and actively involved in various entrepreneurial ventures.

He holds a degree in Business Economics from Tilburg University, specializing in marketing and technology, and has a strong focus on marketing innovation, B2B digital marketing, CRM, marketing/sales strategy, and B2B leadership.

With an extensive background in international sales and marketing, Hans has worked for renowned companies such as AT&T, NCR, and Royal Bank of Scotland. He has also played key roles in several startups including Novis, Selligent, Hanco, 404-network, and E-banking Solutions.

Hans Molenaar is the driving force behind the annual marketing trend report and the founder of the prestigious Marketeer of the Year award, recognizing the top marketer in the Netherlands each year. Additionally, he chairs the Marketing Literature Award, Marketing Thesis Award, and Marketing Science Award, demonstrating his commitment to promoting excellence in marketing.

His educational achievements include completing programs at prestigious institutions such as Cranfield School of Management, Harvard University, and Rotterdam School of Management, Erasmus University, focusing on advanced management, digital marketing, and sales and account management.

Throughout his career, Hans has held significant positions in various organizations, with roles ranging from Director at Beeckestijn Business School to Managing Director at Royal Bank of Scotland Group, showcasing his versatility, expertise, and leadership in the marketing and business domain.