Hans Molenaar

Hans Molenaar is a prominent figure in the business education and marketing sector, particularly known for his role as the founder and director of Beeckestijn Business School.

Key Roles and Responsibilities:

• Director of Beeckestijn Business School: He leads the school, which focuses on customer experience (CX), data, digital marketing, and marketing strategies. The school is known for its unique 'action learning' approach, which emphasizes practical application of knowledge rather than just theoretical learning.125

Areas of Expertise:

• Marketing Innovation: Molenaar is deeply involved in marketing innovation, B2B digital marketing, CRM (Customer Relationship Management), and marketing/sales strategies.4
• Leadership: He is also recognized for his leadership in B2B marketing and sales.4

Other Involvements:

• Chairman of Marketing Associations: Molenaar serves as the chairman of the PIM Marketing Literature Prize and the Marketing Thesis Prize, and he is also the chairman of the second largest marketing association in the Netherlands, Platform Innovation in Marketing.23
• Lecturer and Speaker: He lectures at various courses related to CRM, digital marketing, and contact management, and is a sought-after speaker in these fields.5

Educational Initiatives:

• Molenaar has developed courses such as the CRM Business Fundamentals Course and the Marketing Automation Business Professional course, aimed at educating staff on the business fundamentals of CRM and marketing automation systems. These courses help organizations improve their understanding and adoption of these technologies.1

Overall, Hans Molenaar is a respected expert in the fields of marketing, CRM, and business strategy, and his work at Beeckestijn Business School is focused on providing practical and actionable education to professionals.