Hamlet Urena

Hamlet Urena is the Cross Media Measurement Lead at Google, where he plays a crucial role in leveraging marketing analytics to enhance advertising effectiveness across various platforms. His expertise lies in consumer marketing, branding, quantitative marketing, and data analysis, which he applies to optimize cross-media campaigns for clients.

In his position, Urena focuses on the development and implementation of Google's Cross-Media Reach Measurement tools, which help advertisers assess the performance of their campaigns across digital and traditional media, such as YouTube and TV. This involves analyzing reach and frequency data to provide insights that guide advertising strategies and budget allocations effectively.1235

Urena's educational background and professional experience include a strong foundation in digital media, sales, and marketing, with over eight years in the field, which positions him well to lead initiatives that bridge the gap between various media channels.34