Evgeniya Panova is a psychology graduate of VUMO RF, a world heritage studies postgraduate of Brandenburgische Technische Universität Cottbus-Senftenberg, and an advertising degree holder from the College of the International Institute of Advertising. Her career path is diversified, having been the head of content & communications, community and media partnerships at Data Natives, a co-founder at doWow, and the former global development manager at CUBE GmbH. Her experience in research and PR has also been substantial- as a researcher at youthpolicy.org and an international PR team assistant at media consulta: world of ideas! respectively. She has also been involved in international affairs, having worked in the international department at TASS, and content / communications for B-Hub for Europe at CUBE GmbH.