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Haley Rubin
VP Client Success at SmartCommerce
Professional Background
Haley Rubin is a highly accomplished marketing professional with over 20 years of extensive experience in diverse marketing roles across globally recognized consumer brands. Her energetic personality and collaborative spirit have enabled her to excel as a key player in various marketing teams. Haley has an impressive background in Shopper Marketing, Packaging Innovation, National Promotions, and Digital Marketing, always driving strategic marketing initiatives with a focus on consumer engagement. Her successful career is highlighted by a proven track record of delivering share and revenue growth for well-established brands.
Haley’s versatility in the marketing landscape has also allowed her to make significant contributions to multicultural marketing strategies, providing keen insights into how brands can reach and resonate with a diverse customer base. As a high-energy performer, she has developed creative approaches to building deep consumer connections and enhancing brand visibility. Her expertise encompasses a broad array of specialties, including innovative marketing strategies, interactive marketing campaigns, digital engagement, and comprehensive brand management.
Education and Achievements
Haley's educational credentials are as impressive as her professional achievements. She studied for her Master of Business Administration (MBA) with a concentration in Marketing Management at the esteemed Pace University - Lubin School of Business, where she excelled academically, graduating with a notable GPA of 3.85. This strong academic foundation has undoubtedly contributed to her ability to craft effective marketing strategies.
Earlier, she earned her Bachelor of Arts (B.A.) degree in Music Industry from the State University of New York College at Oneonta, showcasing a unique intersection of creativity and commerce that enriches her approach to marketing.
Leadership Roles and Experience
In her current role as the Vice President of Client Success at SmartCommerce, Haley plays a key role in helping the organization achieve its marketing and business objectives through innovative solutions. Her previous positions include high-impact roles in reputable companies, demonstrating her depth of experience and expertise in the industry.
At HEINEKEN, she functioned as the Digital Shopper Media Lead, expertly combining elements of digital marketing and shopper insights to maximize campaign effectiveness and impact. Within Diageo, she served as the Digital Shopper Marketing Manager, driving engagement and loyalty amongst consumers. At Philips, as a Senior Marketing Manager, Haley established herself as a pivotal player in driving brand presence and consumer interaction.
Haley’s marketing journey began with PepsiCo, where she held several key marketing positions. Starting as a Marketing Coordinator, she quickly proved her capabilities, where she made significant contributions to both the Brand and National Promotions teams, eventually becoming the Associate Marketing Manager for Aquafina and Interactive Marketing. Her roles at PepsiCo encapsulated a full spectrum of marketing functions, from brand strategy to packaging innovation, consistently demonstrating her proficiency in managing brands effectively.
Earlier in her career, she also gained valuable experience as a Marketing Coordinator at Capitol Records, where her love for the music industry found practical application in marketing and promotions. Haley's breadth of experience across various industries allows her to bring a wealth of knowledge and creativity to every project she undertakes.
Achievements
Haley Rubin's career achievements speak to her expertise and dedication to her work. With a robust foundation in marketing, her specialties cover a comprehensive range of areas, making her a well-rounded professional in the marketing sector. From successfully executing national promotions that resonate with consumers to driving strategic planning initiatives that align with business goals, Haley has consistently demonstrated her ability to deliver results.
As she continues to lead and innovate in her field, she remains passionate about marketing and the power of brand engagement. With each new project or role, she aims to enhance consumer experiences and deepen brand loyalty, making her an indispensable asset to any team she joins.
tags':['Marketing Professional','Brand Marketing','Consumer Engagement','Digital Marketing','Shopper Marketing','Promotions Expert','Strategic Planning','Email Marketing','Social Media Marketing','Marketing Leadership','Innovation in Marketing','Multicultural Marketing'],{
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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