Anne Hickey

Anne Hickey is a seasoned marketing professional with over 25 years of experience in marketing communications, brand management, strategy development, and agency management. Throughout her career, she has demonstrated a proven track record in creating and implementing effective marketing strategies and programs to engage target consumers and drive sales. With 14 years of experience leading a Marketing Communications department overseeing 95 professionals and managing a marketing budget exceeding $400 million, Anne spearheaded the development of innovative marketing capabilities such as integrated marketing communications, social media, digital media, branded websites, email marketing, in-store shopper programs, and branded entertainment. She also excels in managing agencies across paid, owned, and earned platforms, achieving significant cost savings through strategic negotiation skills. In addition to her leadership in marketing communications, she has 11 years of brand management experience in consumer packaged goods firms, overseeing businesses exceeding $200 million with P&L responsibility. Anne's expertise spans strategic and creative development, targeting women and adults, crafting media plans, executing consumer promotions, digital marketing initiatives, public relations, partnerships, and brand development programs.