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Haley Dahl, MA
Experienced Senior Product Analyst
Haley Dahl, MA, is a Senior Product Analyst at SMG - Service Management Group, a position she has held since February 2020. In her role, she specializes in leveraging data insights to enhance product development and improve customer experiences. Her responsibilities include acting as a liaison between Data Science and Product Management, collaborating with cross-functional teams to optimize text analytics, and mentoring junior associates. She has also contributed to the development of methods for satisfaction and loyalty measurement, predictive modeling, and data integrity standards within the organization.12
Dahl has a strong educational background, holding a Master of Arts in Industrial and Organizational Psychology and an MBA in Management Information Systems, both from the University of Tulsa. She also completed her undergraduate studies there, earning a Bachelor of Arts in Music and Psychology.1
Her prior experience includes roles as a Product Strategy Analyst and Research Analyst at SMG, where she utilized statistical analysis tools like SPSS and R to provide actionable insights for clients. Additionally, she served as a Graduate Assistant System Administrator at the University of Tulsa, where she managed technical operations for the Office of Admissions.1
