Haley Abbas

Marketing and Communications Manager at Gerald R. Ford International Airport

Haley Abbas is the Marketing and Communications Manager at Gerald R. Ford International Airport (GRR) in Grand Rapids, Michigan. She has been in this role since November 2021, where she is responsible for enhancing the airport's brand and increasing passenger growth through various marketing and communication strategies. Her work includes overseeing external advertising, public relations, and business development initiatives, as well as implementing cohesive strategies to position GRR as a premier travel gateway for the region.1 2

Abbas has a strong background in marketing, having previously worked as a Marketing Coordinator and Marketing Associate at Lakeshore Advantage, where she developed marketing materials and managed campaigns to boost community engagement and brand awareness. She holds a Bachelor's degree in Marketing from Michigan State University.1 3

Her notable achievements include winning the Best Overall Marketing Strategy award for a small-hub airport from Airports Council International - North America in November 2022 and receiving the International Economic Development Award from the International Economic Development Council in October 2021. These accolades reflect her innovative approach to marketing within the transportation sector.1 4

Highlights

Jun 1 · wzzm13.com

Gerald R. Ford International Airport hosts annual GRR Runway 5k

Feb 16 · wideformatimpressions.com

Gerald Ford Airport Makes a Big Statement with Billboards

Jan 19 · grr.org

Ford International Airport Promotes Nonstop Routes with The ...

Jun 4 · Concentrate

Lakeshore Advantage introduces Gentex interns to their new home in West Michigan - Concentrate

Feb 4 · Concentrate

Internship at Lakeshore Advantage has profound impact - Concentrate

Experience

Marketing and Communications Manager at Gerald R. Ford International Airport (GRR) (November 2021 - Present)

Marketing Coordinator at Lakeshore Advantage (June 2020 - November 2021), Marketing Associate at Lakeshore Advantage (July 2018 - May 2020), Marketing and Communications Intern at Lakeshore Advantage (May 2017 - July 2018)

Education

Bachelor's degree in Marketing from Michigan State University - The Eli Broad College of Business (2017 - 2020), Diploma in General Studies from Coopersville High School (2012 - 2016)