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Pspo Hakan Cetinsoy
Growth & Digital Consultant - Ex-Mckinsey - Ex-Turkcell
Hakan Cetinsoy is a seasoned E-Commerce/Product Owner professional with over 7 years of experience across leading media agencies, internet, and telco companies.
His tenure at top-tier organizations furnished him with comprehensive expertise in e-commerce platform management, specializing in due diligence for high-traffic web and app environments to enhance ROI.
As an agile certified Product Owner, Hakan excels in team collaboration, effective communication, and revenue maximization strategies.
Aside from his corporate roles, Hakan also served as a lecturer at BAU University and boasts fluency in English with intermediate proficiency in German.
His specialties encompass a broad spectrum of digital marketing disciplines including Digital Marketing Analysis and Research, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Analytics with tools like Google Analytics, Omniture SiteCatalyst, and Adobe Analytics, along with expertise in Social Media Optimization, Digital Channels, and Digital Media Planning and Operation.
Hakan's proficiency extends to Agile methodology, specifically the Scrum framework, Product Owner responsibilities, Product Backlog management, and certifications like SPOAC, PSPO, PSM.
He also possesses skills in Data Mining, Data Crawling, Data Analysis, and foundational knowledge in Machine Learning.
Hakan's educational background includes studies in Business Academic Program at Intrax Institute in San Francisco and a Bachelor's Degree in Business and English from Ege Üniversitesi.
Throughout his career, Hakan has held positions at renowned organizations such as Mckinsey & Company, Turkcell, Migros Ticaret A.Ş., Bahcesehir University, Kariyer.net, GroupM, and MyNewPlace.com.
Currently operating as a Growth & Digital Consultant as a self-employed professional, Hakan combines his wealth of experience with a diverse skill set to drive growth and excellence in the digital realm.