Briac Guibert

Briac Guibert is a seasoned digital strategist with a solid programming background and a strong expertise in analytics, boasting a career spanning various sectors including agencies, enterprises, and startups.

His focus areas include digital product management, e-commerce, and startups, and he excels in specialties such as digital marketing management, strategy, and execution, as well as web analytics, KPI definition, tagging, implementation, and comprehensive analysis and reporting.

Briac is a proficient professional in SEO, SEM, PPC, and online advertising, with a keen understanding of e-commerce, online operations, information systems, and user experience design incorporating usability, ergonomics, and information architecture.

Moreover, he is well-versed in web development and possesses deep knowledge of various web analytics solutions such as Google Analytics, Unica Net Insights, and Omniture HBX, along with proficiency in javascript, tagging, and tag management systems like Google Tag Manager.

With practical skills in Flash, Illustrator, Photoshop, Microsoft Office applications, Axure, Omnigraffle, and a range of design tools, Briac also brings hands-on experience in Javascript, Action Script, CSS, PHP, MySQL, and other web technologies, covering both back-end and front-end development.

Briac Guibert pursued his education by studying Bachelor of Commerce with a focus on Marketing at John Molson School of Business, Concordia University, also completing a similar program with a specialization in International Business at City University of Hong Kong, and a DUT in Services & Réseaux de Communication at Université de Franche-Comté.

Throughout his career, Briac has held various key roles, including Digital Strategy & Analytics Consultant in a self-employed capacity, Interactive Media Strategist at Groupe TVA Inc, Manager - Web Analytics at Yellow Pages Group / Groupe Pages Jaunes – Canada, Web Analyst at Modasuite, and Interactive Designer & Developer at Bluesponge.