Haikal Mohamed

Haikal Mohamed is a seasoned digital marketer with over 13 years of experience, specializing in propelling Fortune 500 brands in the highly connected APAC landscape through integrated storytelling.

He excels in engaging multi-screen consumers across various digital platforms, driving brand equity and ROI through award-winning brand and performance campaigns.

Haikal leads digital marketing initiatives for Disney, Pixar, Marvel, and Star Wars brands in Southeast Asia, overseeing strategies from inception to execution across multiple digital channels and offline-to-online activations.

Beyond his corporate role, he contributes to the digital marketing community through his involvement with Interactive Advertising Bureau (IAB SEA+India) and supports NGOs and social enterprises in Singapore with his expertise.

His expertise includes brand and performance campaign conceptualization, media planning, user acquisition and retention, partnership marketing, stakeholder/client relationships, influencer marketing, analytics, and production management.

Haikal has a background in Life Sciences and Biotechnology from reputable institutions and has held key positions at esteemed organizations like The Walt Disney Company, Somo Global, Out There Media, and StarHub.