Aidan Lyons

Aidan Lyons is the Chief Executive Officer of FanCapital and a seasoned marketing executive with over two decades of experience in data-driven marketing strategies.13 He is known for his expertise in developing innovative approaches across various industries, including sports, entertainment, apparel, retail, and publishing.13

Prior to his role at FanCapital, Lyons held significant positions in the sports industry:

1. Former Chief Growth Officer at Williams Racing & Dorilton Motorsports1
2. Vice President of Fan Centric Marketing at the National Football League (NFL) for 8 seasons2

During his time at the NFL, Lyons played a crucial role in establishing the league's digital marketing and analytics disciplines. He also led the development of the first integrated database for both the NFL League and its clubs.2

Lyons is recognized for his ability to:

• Lead and create multifunctional teams
• Drive significant growth through data-driven strategies
• Develop innovative marketing, advertising, e-commerce, and public relations initiatives1

His expertise extends to direct-to-consumer marketing, advanced analytics, and the development of comprehensive data platforms.3 Lyons is particularly skilled at using data to inform strategy, marketing, and brand decisions, with a strong focus on performance and growth.4

At FanCapital, Lyons continues to apply his extensive experience in sports marketing and technology. The company recently engaged with clients and created content during a trip to Austin, Texas5, indicating ongoing efforts to expand and innovate in the sports business sector.