Guus Beekmans

Guus Beekmans is the Chief Digital Officer (CDO) at GroupM Netherlands, where he plays a pivotal role in shaping the company's digital strategy. He is based in Eindhoven and has amassed over 500 connections on LinkedIn, reflecting his extensive professional network.

Educational Background

• Master of Science in Economics: Guus earned this degree from Tilburg University, providing him with a solid foundation in economic principles that inform his work in digital marketing and strategy.
• Online Marketing Studies: He has further enhanced his expertise through various courses and training programs focused on online marketing.

Professional Experience

Guus has held several key positions throughout his career:

• Director Media Craft at Greenhouse: In this role, he oversaw media-related activities and spearheaded marketing initiatives.
• Chief Expedition Officer - Video Hub at Greenhouse: Here, he focused on innovative content creation and distribution strategies.
• Online Strategist and Senior Online Marketing Specialist at Blue Mango Interactive: These roles emphasized his skills in developing effective digital marketing strategies.
• Coördinator Digitale Media at Marathon Eindhoven and Online Marketeer at IAK Verzekeringen: These early roles contributed to his comprehensive understanding of the digital landscape.

Guus Beekmans' diverse background in online marketing and economics enables him to make significant contributions to the field, particularly in enhancing the digital capabilities of GroupM Netherlands.