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Gustavo de Mello
Marketing Executive | Management, Strategy, Execution | Brand Transformation | Creative, Analytics, Media, Culture, Leadership | Client (NBA, Harvard) & Agency (R&R, DDB, Leo Burnett: Vegas, McD, State Farm, Coke, P&G)
Gustavo de Mello is a Co-Founder and Managing Partner at MAGNA LABS, a company that supports CEOs in reducing complexity to adapt effectively.6 He is known for being a compassionate leader with a style grounded in integrity, who challenges the status quo and champions innovation.1
Professional Background
Gustavo has a strong background in marketing and brand strategy. He frequently shares insights on these topics through his LinkedIn posts, demonstrating his expertise in:
- Strategic thinking: He emphasizes the importance of understanding business problems and targeting specific behaviors in strategic planning.2
- Marketing and advertising: Gustavo regularly discusses marketing strategies, particularly in the context of evolving media landscapes like streaming TV.7
- Brand development: He shares thoughts on creative brand marketing and bringing ideas to life strategically.5
Leadership Style
As a leader, Gustavo appears to focus on:
- Innovation: He encourages challenging the status quo and promoting innovative approaches.1
- Simplification: MAGNA LABS, under his leadership, aims to reduce complexity for CEOs.6
- Strategic clarity: He advocates for clear, focused strategies that enhance decision-making.4
Industry Engagement
Gustavo is actively engaged in industry discussions and events:
- He comments on major sporting events like the Rugby World Cup, analyzing their marketing impact.3
- He participates in debates about multicultural marketing, showing his interest in diverse and inclusive approaches.5
Through his LinkedIn presence, Gustavo de Mello presents himself as a thought leader in marketing and business strategy, consistently sharing insights and observations that reflect his expertise and the mission of MAGNA LABS.