Gustaf Varre

Gustaf Varre is a seasoned professional in the digital marketing and online sales industry, particularly known for his role at Ester Beds. He served as the Commercial Director at Bed Factory Sweden and Ester Beds, an e-commerce company specializing in mattresses and beds.3

Career Highlights

Gustaf Varre, along with Karl Stenberg, was behind the e-commerce venture Ester Beds.4 This company aimed to revolutionize the bed and mattress industry by offering a streamlined, digital approach to purchasing sleep products.

Innovations at Ester Beds

Under Varre's leadership, Ester Beds introduced several innovative concepts:

Quick Assembly:: The company launched a bed that could be assembled in just 10 minutes without any tools, addressing a pain point in traditional bed setup.2

Customization:: Customers could fine-tune the firmness of their mattress according to their preferences.2

Digital-First Approach:: Varre and his team digitalized what was traditionally considered a "sleepy" industry, making the entire purchase process more convenient for consumers.1

Novel Marketing Strategies:: In a unique move, Ester Beds introduced a "payment method" allowing customers to purchase beds using their Instagram followers, showcasing the company's innovative approach to e-commerce and social media marketing.5

Gustaf Varre's work at Ester Beds demonstrates his expertise in leveraging digital platforms to transform traditional industries and enhance the customer experience in the bedding market.