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    Gus Hoffman

    Senior Digital Advisor, IT Executive, Co-Founder and Entrepreneur: Driving Digital Business Transformation

    Gus Hoffman is a seasoned global IT leader with a strong background in strategy, digital transformation, and aligning technology with executive business goals.

    He has a proven track record of driving top and bottom-line growth by implementing innovative technology-driven business strategies across various industries and global geographies.

    With experience in partnering with C-suite leaders, Gus has successfully led teams in deploying technologies such as Business Intelligence, IoT, and mobile solutions to enhance business outcomes.

    His expertise lies in aligning technology investments with organizational priorities, managing budgets exceeding $300M, and driving transformational change.

    Gus is known for his dynamic leadership style, exceptional interpersonal skills, and ability to influence stakeholders on critical issues.

    His diverse experiences, curiosity, and emotional intelligence enable him to identify and leverage transformational opportunities for companies seeking strategic advancements.

    Gus excels in strategic storytelling, design thinking, and translating complex business challenges into technology-enabled solutions that create competitive advantages and long-term value.

    Throughout his career, Gus has achieved significant milestones, including optimizing incentive investments, driving bottom-line improvements, founding innovation labs, and commercializing retail solutions.

    His exemplary competencies include strategic thinking, consulting, relationship development, innovation, business case development, and enterprise IT management.

    Gus holds a Master of Science in Information Technology from Carnegie Mellon University, a B.A. in Physics and Microbiology from Miami University, and has studied Design Thinking at Stanford University.

    He has held key roles at reputable organizations, including Microsoft, Retail DNA, FinResults Inc., and Kellogg Company, where he spearheaded IT strategy, digital innovation, and business solutions.