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Guillermo Fernandez
Pushing innovation and new technologies to the Live Entertainment Industry: VR, Payments, NFC, Wearables..
Professional Background
Guillermo Roadknight Fernandez is a seasoned professional with over two decades of experience bridging his dual passions for music and technology. With a dynamic career path that encompasses roles as a booker, promoter, and project manager within the entertainment and creative industries, Guillermo has made significant strides in various aspects of these fields. Currently, he serves as the Strategic Partnerships Manager for Get Systems, where he focuses on forging alliances with companies across multiple sectors including payments, ticketing, and software solutions. His mission is clear: to find partners that enhance the offerings of Get Systems, ensuring that both the company’s infrastructure and its direct clients receive optimal value.
His responsibilities extend to managing licensing and global partnerships, wherein he has successfully established local operations in various regions, including Scandinavia and South Africa. This expansive role illustrates Guillermo's skill in navigating complex international markets and his commitment to expanding the company’s reach and influence.
Previously, he held significant positions at PlayPass where he was instrumental in managing global partnerships, sales, and licensing efforts across Spain, Latin America, and key accounts in Asia. Under his insightful leadership, PlayPass ascended to become one of the top providers of NFC (Near Field Communication) technology globally.
Guillermo's innovative mindset is evident in his dedication to creating synergies between technology and the creative industries. He continuously seeks out new ideas and techniques that can revolutionize the market. His current initiatives include the development of Loft01, a platform aimed at enhancing digital infrastructure in live events, and Miraveo, an app designed for music festivals that leverages mesh networks for improved connectivity and experience. By embedding creativity and imagination into technical solutions, he aims to transform how technology serves the arts.
Additionally, Guillermo is actively pursuing initiatives with NGOs that focus on the intersection of technology and social good, alongside exploring Machine Learning and Business Intelligence applications in the live event industry. His innovative spirit has also led to the design and patenting of the G-Lock, a tamper-proof wristband lock that is now used by top festivals such as Hell Fest, Unite with Tomorrow Land, and Roskilde Festival.
Throughout his career, Guillermo has been fortunate enough to partner with notable promoters like Live Nation, Primavera Sound, OCESA, and Lollapalooza in Berlin and Chile, among many others, ensuring that his industry connections are as robust as his portfolio of achievements.
Education and Achievements
Guillermo's educational background is as varied and multifaceted as his career. He has pursued a range of studies that complement his professional aspirations, including an Online Course in Gamification from the prestigious Wharton School at the University of Pennsylvania. This innovative course has equipped him with unique insights into integrating gamification into various aspects of business and technology, adding another layer of creativity to his set of skills.
He also earned a Master's degree in Music Management and Promotion from Northumbria University, where he deepened his understanding of the music industry and the dynamics of promotion and management, further enabling him to launch and sustain successful projects in this competitive industry.
Guillermo began his academic journey by obtaining a Bachelor’s Degree in Philosophy from Valencia University in Spain, which not only honed his critical thinking and analytical skills but also instilled a deeper appreciation for the arts that has carried through to his professional endeavors.
Key Achievements
- Co-Founder at KnowloGy Live: Contributed to the establishment of this innovative platform, which focuses on enhancing the live event experience through technology and collaboration.
- Inventor and Designer of G-Lock: Developed a patented product that provides a solution to security in festivals, showcasing his inventive spirit and understanding of industry needs.
- Head of Strategic Partnerships & Global Business Development at Global Event Technologies: Drove the company's growth by establishing significant partnerships on a global scale.
- Business Development Leadership Roles: Held key positions in various technology companies such as Greencopper, PlayPass, and Intellitix, where he facilitated business development efforts in the context of the entertainment industry across multiple countries.
- Director and Lead Game Designer at wiprojects.net: Managed the game studio while developing 'Tycoon Park', showcasing his adaptability and versatile skill set that spans beyond music and technology.
Guillermo Roadknight Fernandez remains a respected figure in the intersection of music and technology, continuously championing innovative solutions that amplify the live event experience while ensuring strategic growth in his ventures.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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