Guillem Gallego

Guillem Gallego is a seasoned marketing executive currently serving as the Senior Vice President of Brand and Marketing at New Guards Group, a position he assumed in January 2023.1 Here's a brief overview of his career and background:

Professional Experience

Gallego joined New Guards Group after a notable tenure at Desigual, where he served as the Chief Marketing Officer from 2019 to 2023.4 During his time at Desigual, he played a crucial role in renewing the brand's identity in 2019, aiming to attract a younger audience through collaborations with cutting-edge artists and designers.1

Prior to his role at Desigual, Gallego had an impressive 15-year career at Nike. His last position at the sportswear giant was as Senior Marketing Director for the EMEA region, based in Amsterdam from 2016 to 2019.1

Educational Background

Gallego studied cinematography at the Escola Tècnica de Cicles Formatius d'Imatge i So and holds a master's degree in international marketing from EAE Business School.12

Current Role and Responsibilities

At New Guards Group, Gallego is responsible for overseeing brand and marketing strategies for a portfolio of contemporary luxury brands, including Off-White, Palm Angels, Heron Preston, and Ambush.1 His experience in sportswear is particularly valuable for the group's work with Reebok in Europe, as New Guards Group acquired the license for Reebok from Authentic Brands Group in February 2022.1

Recent Developments

In July 2024, Gallego announced that he was moving forward into new ventures after his time at New Guards Group, expressing gratitude for the trust placed in him and pride in the work accomplished during his tenure.3

Guillem Gallego's diverse experience across luxury, sportswear, and contemporary fashion brands positions him as a versatile and knowledgeable marketing executive in the fashion industry.