Guillaume Cabane

Who is Guillaume "G" Cabane?

Guillaume "G" Cabane is a seasoned growth marketing expert and advisor with over 20 years of experience in B2B SaaS projects.2 He is the Co-Founder and General Partner at HyperGrowth Partners, an advisory fund that helps B2B companies grow faster in exchange for equity.13

Key Highlights:

• Has held various leadership roles, including VP of Growth at Drift, Segment, and Gorgias3
• Serves as a Growth Advisor for several high-growth startups, including G2, Metadata, and MadKudu
• Passionate and analytical marketer with an entrepreneurial mindset, a team player, and a keynote speaker with industry influence
• Focuses on creating acquisition strategies that allow for scaling with diminishing customer acquisition costs (CAC)2
• Believes in embracing marketing technology, fostering a culture of continuous experimentation, prioritizing customer experience, leveraging pricing as a strategic tool, exploring untapped channels, and learning from successes and failures2

Advice for Achieving Hypergrowth:

1. Embrace marketing technology and always be on the lookout for cutting-edge platforms4
2. Focus on low CAC, scalable growth strategies like modern outbound with personalized emails at scale4
3. Build a growth team that takes risks and looks for outlier effects4
4. Cultivate a growth mindset of an angel investor, shipping many experiments to find a few strong outliers4

In summary, Guillaume "G" Cabane is a highly influential growth marketing expert who advises B2B companies on achieving sustainable hypergrowth through a combination of cutting-edge tactics, a risk-taking mindset, and a focus on continuously reducing customer acquisition costs.