Holly Hynes

Holly Hynes is the Chief Marketing Officer for Consumer and Small Business Bank at Wells Fargo.2 Here are some key details about her:

Professional Background

Holly Hynes is a purpose-driven marketer with extensive experience in building brands, creating revenue-driving marketing organizations, and leading transformation and change.2 She has a strong understanding of technology, a love of data, and a passion for collaboration and problem-solving.

Current Role

As Chief Marketing Officer at Wells Fargo since August 2021, Holly is responsible for marketing strategy and execution for the Consumer and Small Business Bank division.2 She is based in the Charlotte, North Carolina area.2

Previous Experience

Before joining Wells Fargo, Holly held leadership positions at Huntington National Bank, including:

• Executive Vice President, Head of CX Innovation, Strategy, and Consumer & Business Marketing (July 2020 - August 2021)2
• Senior Vice President, Head of CX Innovation, Strategy, and Consumer & Business Marketing (January 2016 - July 2020)2
• Head of Brand and Consumer Marketing (April 2010 - December 2016)2

Expertise

Holly has deep expertise in various aspects of marketing, including:

• Strategy and P&L impact
• Brand building
• Digital and performance-based marketing
• Innovation and human-centered design
• User experience
• Marketing analytics and segmentation
• Advertising and social media
• Content and product marketing2

Education

Holly holds a Bachelor of Arts in English from California State University, Fresno.12

Holly Hynes is known for her innovative approach to marketing, strong analytical skills, and passion for making people's lives better through the brands, products, and tools she develops and promotes.2