Griselda Escudero

Griselda Escudero

Griselda Escudero is the Director of Marketing and Business Development - High Tech at Softtek, a global leader in digital services and solutions. She has over 15 years of experience in the technology industry and is based in San Diego, California.

Key Facts about Griselda Escudero

• Current Role: Director of Marketing and Business Development - High Tech at Softtek (February 2020 - Present)
• Previous Roles:
  • Senior Business Relationship Manager and Business Development Manager at Softtek (January 2008 - May 2018)
  • Software Quality Assurance Engineer at Softtek (December 1998 - December 1999)
• Education:
  • Bachelor's in Computer Science from Tecnológico de Monterrey (1994-1998)
  • MBA in Business Strategic Planning and Marketing from Instituto Tecnológico y de Estudios Superiores de Monterrey (2002-2009)
• Certifications:
  • Six Sigma Green Belt and Black Belt
  • Purchasing & Supply Chain Management
• Languages: Native Spanish, Full Professional Proficiency in English, Limited Working Proficiency in French

Responsibilities and Achievements

As Director of Marketing and Business Development, Griselda leads Softtek's West Coast expansion with a focus on the High Tech sector. In her previous role as a Senior Business Relationship Manager, she:

• Acquired 15+ new Fortune 500 accounts, achieving sales quota 8 years in a row and generating an $8M book of business annually
• Developed strong C-suite relationships and in-depth client business knowledge, positioning herself as a trusted advisor and driving 35% YoY growth
• Led global marketing and solutions engineering teams to understand customer needs and recommend solutions to support account growth
• Promoted digital transformation projects leveraging Softtek's capabilities in consulting, application development, DevOps, QA, IT infrastructure, cloud and ERP services
• Implemented SLAs, governance frameworks and process improvements to ensure engagement success and increase operational margins by at least 5%
• Negotiated complex technology and business process services contracts1