Gregory Nasser

Gregory Don Nasser is the Founder and CEO of Borne LLC, a restaurant location intelligence technology company based in the Bay Area.12 With over 25 years of experience in the restaurant industry, Nasser has opened more than 50 restaurants and helped develop 150 restaurant executives, GMs, and chefs through a program called the 369.2

Nasser's passion for the restaurant industry began in the '90s, where he worked in various roles from bartending to cooking to becoming a restaurateur.1 Throughout his career, he recognized the high failure rates and common pitfalls in the industry, which led him to create Borne.1

Borne LLC aims to reduce restaurant failures by providing data-driven insights and empowering better decision-making in the industry.1 The company uses AI and machine learning to offer restaurant intelligence, helping businesses make informed choices about locations and operations.4

Before founding Borne, Nasser served as the VP of Operations for Back of the House restaurant group and spent five years as an Advisor for the Bay Area Real Estate Group, overseeing property development and growth in San Francisco.2 He holds a Bachelor of Arts in Communications from the University of Colorado.23