Greg Petroff

Greg Petroff is a renowned executive design leader with over 25 years of experience in the design and technology industry.14 He is currently a Founding Member of the Design Executive Council (DXC), a premier membership network for design executives.12

Throughout his career, Petroff has held several high-profile leadership positions at major technology companies:

1. Chief Design Officer at Cisco Secure13
2. Vice President and Chief Design Officer at GE Digital34
3. Managing Director for Online at Google Cloud1
4. VP Design at ServiceNow1
5. VP Product at SAP1
6. SVP Design at Compass14

Petroff has a strong background in architecture, holding a Master of Architecture (MArch) from UCLA and a Bachelor of Architecture (BArch) from Cal Poly San Luis Obispo.4 He is known for his expertise in user-centered design, strategic leadership, and his ability to drive innovation across diverse sectors including healthcare, finance, retail, and transportation.1

As a Founding Member of DXC, Petroff brings his wealth of experience to help advance strategic design leadership in business and society.1 He is also a founding board member of the Interaction Design Association and has served on boards for organizations such as the Industrial Internet Consortium, Open Connectivity Foundation, and Open Fog Consortium.4

Petroff is active on social media platforms, sharing insights on design leadership and industry trends. His LinkedIn username is gpetroff.4