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Greg Petroff
Chief Design Officer | Team Builder | UX Evangelist | Context-First Design | Public Speaker
Greg Petroff is a highly experienced design professional with over 25 years of expertise in delivering user-centric and creative products and services for enterprises.
His core competencies include user research, creative direction, user experience (UX), context-first design, and public speaking, shaping future digital experiences in leadership roles.
Greg Petroff holds a Master of Architecture - MArch from UCLA, a Bachelor of Architecture - BArch from California Polytechnic State University, San Luis Obispo, and a High School Diploma from Tamalpais High School.
He has an extensive background in leadership roles at renowned companies like SAP, GE Digital, Google, Servicenow, Compass, and Cisco, where he led design teams and initiatives.
Greg Petroff is a founding board member of the Interaction Design Association and has contributed significantly to the field of design through various industry consortia and conferences.
His mission is to elevate design in organizational communication, culture, and strategy, focusing on empowering users with intuitive and engaging solutions that address their needs.
