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Greg Isenberg
CEO of Late Checkout
Who is Greg Isenberg?
Greg Isenberg is the CEO and Co-Founder of Late Checkout, a holding company that builds community-based internet businesses.123 He has founded three venture-backed startups and has been an advisor to companies like TikTok and Reddit.3
Some key facts about Greg Isenberg:
- He believes that when you have a strong community behind a business, good things happen.1
- He has created various internet businesses in the past, including 5by (acquired by StumbleUpon), Islands (acquired by WeWork), and WallStreetSurvivor.13
- He was previously the Head of Product Strategy at WeWork (via Islands acquisition) and the Founder/CEO of 5by and Islands.3
- He writes a weekly newsletter called "Greg's Letter" which is packed with free startup ideas, business building insights, and ways to win in an internet world.4
- In 2023, his holding company Late Checkout continued to grow several cash-flowing businesses and he bought 50% of a business that will generate $2-3M in free cash flow.5
Greg Isenberg is a successful serial entrepreneur and community builder who is now focused on building a portfolio of community-driven internet businesses through Late Checkout. His experience advising major tech companies and founding multiple acquisitions makes him a knowledgeable voice on startup strategy and community-powered business models.
Highlights
this youtuber with 9m subs saw his wife struggle to find a quality wheelchair — $5k price tags, long waits, made in china
so he built his own factory in the USA
now, he sells these $1,000 custom wheelchairs, shipped in weeks
we need more creator-led businesses like this. https://t.co/W8DuVhmHtL
consumer mobile apps are back and here's why:
scroll through tiktok shop and you'll notice something's changing. influencers who used to push supplement stacks and skincare are quietly switching to apps. makes perfect sense when you think about it.
selling physical products is brutal. convince a stranger to drop $50, deal with shipping, handle returns, pray they reorder. but apps is a diff story.
$5/month subscription, zero headaches, pure margin. plus every user becomes 12x yearly revenue.
smart founders are spotting the playbook
- build a world class app mvp using ai tools
- build mostly ai apps because there is demand from consumer to try these apps
- partner with tiktok shop creators who already know how to sell
- split the recurring revenue.
- vc optional but then you cant dividend out the cash
just profitable software from day one.
i built dozens of apps from 2009-2012 when an app store feature meant 10k downloads daily. then mobile died as distribution became impossible.
but now tiktok solved distribution overnight.
so that's why consumer mobile is back.
these aren't fancy vc-backed apps. they're bootstrapped profit machines printing money from day one.
dare i say...
we are back baby?
