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Greg Hoffman

Global Brand Leader / Former NIKE CMO / Advisor / Speaker / Fast Company’s Most Creative People In Business
Portland, Oregon, United States
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Greg Hoffman

Global Brand Leader / Former NIKE CMO / Advisor / Speaker / Fast Company’s Most Creative People In Business
Portland, Oregon, United States
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Greg Hoffman is a highly accomplished and respected professional in the branding and marketing industry. With over 27 years of experience at Nike, he rose from design intern to the Chief Marketing Officer. Along the way, he held several leadership roles in marketing, design, and innovation. Greg's most recent role at Nike was as the Vice President of Global Brand Innovation, where he led teams responsible for envisioning the future of storytelling and consumer experiences for the brand. He played a significant role in Nike's rise to prominence as one of the leading innovators in digital and physical brand experiences.

Greg's contributions to the industry have been widely recognized. Fast Company named him one of the Most Creative People in Business in 2015, and he has appeared on Business Insider's 50 Most Innovative CMOs and Ad Age's Power Players annual lists. Throughout his two-decade tenure at Nike, Greg was a key figure in every major global sporting event, product launch, and brand building efforts for the company's athletes.

Under his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. Greg's passion for these issues stemmed in part from his service on the Advisory Board of the Nike Black Employee Network and the Nike Foundation Board of Directors. He earned a Bachelor of Fine Arts from the Minneapolis College of Art and Design and is currently a member of their Board of Trustees.

Overall, Greg Hoffman is a widely respected and accomplished professional who has made significant contributions to the branding and marketing industry. His unique blend of leadership, creativity, and innovation has helped pave the way for Nike's continued success in these areas.

This public profile is provided courtesy of Clay. All information found here is in the public domain.
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This public profile is provided courtesy of Clay. All information found here is in the public domain.