Greg Hoffman

Greg Hoffman is a global brand leader and former Nike executive who has transitioned into authorship and brand consulting.1 His book "Emotion by Design: Creative Leadership Lessons from a Life at Nike" was published by Hachette Book Group in April 2022 and has been translated into 14 languages worldwide.1

Career Highlights

Nike Experience: Greg spent nearly three decades at Nike, holding several high-profile positions:

• Chief Marketing Officer (2016-2018)
• VP, Global Brand Innovation (2018-2020)
• VP, Global Brand Experience (2013-2016)
• VP, Global Brand Creative (2010-2013)
• VP, Global Brand Design (2006-2010)1

During his tenure, he played a crucial role in shaping Nike's brand identity and was involved in numerous high-profile campaigns and product launches.1

Current Endeavors: Since leaving Nike, Greg has:

• Founded Modern Arena, a brand advisory firm
• Become a branding instructor at the University of Oregon
• Joined the Board of Trustees at the Minneapolis College of Art and Design
• Become a speaker represented by The Lavin Agency1

Education

Greg holds a Bachelor of Fine Arts in Design from the Minneapolis College of Art and Design.1

Book: Emotion by Design

In his book, Greg shares insights from his experience at Nike, focusing on three key principles:

1. Creativity is a Team Sport
2. Dare to be Remembered
3. Leave a Legacy, Not Just a Memory2

The book has received praise from notable figures such as Daymond John, Seth Godin, and Laszlo Bock for its valuable branding lessons and creative insights.2