Greg Farrett

Greg Farrett is the Chairman and co-founder of EMG, an international marketing and communications consultancy specializing in B2B marketing for industrial technology companies. He has played a pivotal role in the company's development since its inception in 1991, initially starting as a CEO before transitioning to the Chairman role in February 2020.124

Career Background

• Founding EMG: Farrett co-founded EMG after leaving senior communications positions at GE Plastics. The agency began with modest beginnings, operating from a garden shed in Bergen op Zoom, Netherlands.23
• Experience at GE: Prior to his full-time return to EMG in 2016, he spent over a decade at General Electric, gaining significant experience in corporate communications.56

Contributions and Vision

Under Farrett's leadership, EMG has established itself as a trusted partner for industrial clients, focusing on effective communication strategies that leverage digital tools and content marketing. He emphasizes the importance of understanding complex technologies and translating them into effective marketing campaigns.13

Farrett's vision for EMG continues to evolve as the company celebrates its 30th anniversary, aiming to enhance its reputation and expand its services in the digital landscape of B2B marketing.12