Greg Dawson

Greg Dawson is a seasoned marketing professional with expertise in social media strategy and Facebook advertising. He studied public relations at Central Washington University before working as an Account Coordinator at Manning Selvage and Lee. Over the course of his career, he has worked with major brands like Red Bull, Sony, LG, Kia, and Yamaha, and played a key role in the marketing of the world's largest cat food brand.

Specifically, Dawson advises entrepreneurs and business owners on how to leverage social media marketing to maximize profits. He emphasizes the importance of targeting specific audiences, connecting with potential customers through storytelling, and focusing on customer retention. His social media strategies have been used by both large and small brands, with an emphasis on lifetime customer value.

In terms of his professional experience, Dawson has held positions at Weber Shandwick, Ogilvy Public Relations Worldwide, and CB Richard Ellis. He has also worked as a Senior Account Executive at Weber Shandwick and as a Corporate Communications Specialist at CB Richard Ellis. Dawson's professional interests include Facebook and Instagram marketing, partner business development, and account supervision.