Chip DiPaula

Chip DiPaula, also known as James "Chip" DiPaula Jr., is a prominent figure in the eCommerce and digital advertising sectors, best known as the co-founder of Flywheel Digital. Established in 2014, Flywheel Digital has become a pioneering agency focused on optimizing e-commerce sales, particularly through platforms like Amazon. Under DiPaula's leadership, the company gained significant recognition for being the first advertising agency to access Amazon's advertising application program interface, enabling it to leverage data for enhancing digital sales for consumer brands.23

DiPaula's career spans various roles in technology, real estate, and public service. He has served as executive vice president at Compass Marketing and as chief operating officer at Petrie Ross Ventures. His political experience includes being the youngest CEO of the Republican National Convention in 2000 and leading Maryland's first successful marriage equality referendum campaign in 2012. He also held significant roles in Maryland's government, including Secretary of the Department of Budget & Management.245

In 2018, Flywheel Digital was acquired by Ascential, and it was recently announced that the company would be acquired by Omnicom for approximately $835 million, further solidifying its position in the digital commerce landscape.36 DiPaula graduated with a bachelor's degree in management from Towson University, where he has also been recognized as a notable alumnus.17