Greg Cross

Greg Cross is a veteran hospitality professional with extensive experience in revenue management. He served as Senior Vice President of Revenue Management at Hyatt Hotels Corporation from August 2010 to May 2018.3 Prior to his role at Hyatt, Cross spent 29 years at Hilton, where he introduced and developed revenue management practices for the company.1

Cross is recognized as a pioneer in the field of revenue management for the hospitality industry. He played a crucial role in adapting yield management techniques from the airline industry to hotels.1 In 2015, he received the inaugural Vanguard Award for Lifetime Achievement in Revenue Management from the Hospitality Sales & Marketing Association International for his significant contributions to pricing and revenue optimization in the hospitality industry.2

After retiring in 2018, Cross authored a book titled "Chasing Revenue: The Birth of Revenue Management," which details his experiences and the evolution of revenue management in the hotel industry.12 He currently resides in La Quinta, California, with his wife, Jill.2