Grant Paterson

Grant Paterson is a prominent figure in the gaming and esports industry, currently serving as the Head of Gaming & Esports at Prism Sport + Entertainment, which is part of Wunderman Thompson.24 In this role, he leads the Gaming & Esports team, helping major global brands such as KitKat, Hero, UNICEF, and Coca-Cola develop and implement strategies to engage with the gaming community.3

Professional Experience

Paterson's expertise lies in pioneering new approaches for brands to interact with the gaming universe across the Wunderman Thompson network.4 His work involves:

• Developing strategic recommendations for clients exploring esports opportunities
• Providing insights on the gaming and esports landscape
• Guiding brands on how to effectively engage with gaming audiences

Industry Influence

Paterson is recognized as an authority in the gaming and esports sector. His opinions are sought after by industry publications, and he often provides commentary on market trends and brand strategies within the gaming space.1 For instance, he has been quoted in articles discussing the challenges faced by esports organizations like FaZe Clan and their impact on brand partnerships.

Thought Leadership

As part of his role, Paterson contributes to industry discussions and shares insights on gaming and metaverse trends. He has been known to post his thoughts on professional networking platforms, demonstrating his engagement with emerging technologies and their impact on the gaming industry.5

Grant Paterson's LinkedIn profile can be found under the username grant-paterson-640b4059, where more details about his professional background and current role at Prism Sport + Entertainment may be available.