Nicole Pike is a seasoned professional in the esports and gaming industry, with a unique set of skills that allow her to provide clarity and strategic analytics to key players in the field. She has extensive experience in client management, analytics, product development, and team building, which has led her to launch and grow Nielsen's Esports vertical, making her a key thought leader in the space. Pike is currently the Head of Global Gaming and US Sports at YouGov, where she brings her passion for finding the "why" behind entertainment fans' decisions to view, play, and purchase content and presents fresh ideas to these evolving categories. With her experience and expertise, Pike is poised to shape YouGov's esports and gaming analytics strategy, continuing to drive growth and investment in the industry.