Nicole Pike

Nicole Pike is the Global Head of YouGov Sport, where she specializes in providing strategic analytics and insights for key players in the sports and gaming industries. Her role involves enhancing understanding of market trends and consumer behavior, particularly in relation to esports and traditional sports.12

Pike has a strong background in the esports sector, having previously served as the Managing Director of Nielsen's global esports business. In this capacity, she focused on helping clients grasp the significance of esports as a growing trend.4 Her expertise is reflected in her active participation in industry discussions, such as her contributions at the EsportTravel Summit, where she shared research findings aimed at advancing the esports-events industry.2

In addition to her professional achievements, Pike is known for her passion for engaging young fans and creating memorable experiences in sports.3 Her LinkedIn profile highlights her commitment to understanding the underlying factors that drive interest and engagement in these fields.1