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Graham Kelly
Market Manager - China and East Asia at VisitScotland
Graham Kelly is a results-oriented business and marketing manager with over 15 years of channel experience in Asia and China. He thrives on creative possibilities, excels in adapting quickly to change, and operates well under pressure. With a strong focus on team leadership and motivation, Graham effectively manages projects across borders and cultures. He is constantly exploring and implementing new, innovative marketing approaches while staying true to proven processes and values.
Graham's specialties include team leadership, business strategy, digital marketing, content marketing methodology, new product ideation, web analytics, events management, marketing and communications, brand management, campaign development, project management, change management, and public speaking.
Throughout his career, Graham has held various leadership roles in top organizations such as VisitScotland, AspenCore, UBM Asia Ltd, Global Sources, eMedia Asia Ltd., and Chief Executive China. His experience spans from market management to vice president roles in operations, business development, marketing, and sales. Additionally, Graham has lectured at Birmingham City University.
With a strong background in business and marketing, Graham Kelly brings a wealth of experience and expertise in driving successful strategies, leading teams to success, and implementing innovative marketing approaches.