Graham Haines

Graham Haines is the principal consultant and owner of Plans to Reality, a management and strategic marketing consultancy.13 He has an extensive background in business strategy and execution, with over 18 years of experience in strategic marketing and business development roles for a major international chemical company before establishing his own consultancy.4

Education and Expertise

Graham Haines holds a Joint Honours Degree in Law and Economics from Durham University and a Graduate Diploma.2 His expertise lies in management, strategic marketing, and implementation, which forms the core focus of his consultancy work.1

Professional Ventures

Plans to Reality: Haines' consultancy, Plans to Reality, specializes in providing highly integrated management and strategic marketing services.3 The company has developed four proprietary methodologies to assist businesses in their strategic planning and execution processes.

Leodis Consulting Group: In addition to his work with Plans to Reality, Haines is also a member of Leodis, a consulting group. As part of this collaboration, he developed the Wagon Wheel Way Enterprise Operating Platform (www.eop).1

Publications and Thought Leadership

Graham Haines is also an author, having written "Execution to Die For: The Manager's Guide to Making It Happen." This book identifies 36 barriers to implementing business changes and provides strategies to overcome them.56 His work focuses on helping businesses improve their execution capabilities, which he considers fundamental to achieving competitive advantage.1

Through his consultancy and publications, Graham Haines continues to share his insights on strategic planning, business execution, and management practices, drawing from his extensive experience in the field.