Grace Yun Xia

Founder and CEO at HelloMida

Grace Yun Xia is the Founder and CEO of HelloMida, a direct-to-consumer fashion brand based in Singapore, established in December 2019. The brand focuses on a real-time retail model designed to empower Southeast Asia’s digitally native Gen Z consumers to express their individualism through fashion.1

With over a decade of experience in investment and corporate strategy, Grace has held various significant positions throughout her career. Before founding HelloMida, she served on the Board of Directors for Citigo and held roles as a Board Observer at Engineer.ai and Pomelo Fashion. She was also a Principal at Jungle Ventures, where she sourced and executed investments in emerging markets.1 2

Grace holds a strong educational background, having studied at Duke University. Her career includes notable positions at Tencent, where she was involved in corporate strategy and investment, and Amobee, where she led corporate development initiatives in digital marketing.1

Experience

Founder and CEO at HelloMida (December 2019 - Present)

Board Of Directors at Citigo (August 2019 - December 2019), Board Observer at Engineer.ai (October 2018 - December 2019), Board Observer at Pomelo Fashion (February 2018 - December 2019), Principal at Jungle Ventures (October 2017 - December 2019), Board Director at Ookbee/ Ookbee U (December 2016 - October 2017), Senior Director, Corporate Strategy and Investment at Tencent (January 2015 - September 2017), Director, Corporate Strategy and Investment at Amobee (December 2013 - January 2015), Director, Global Strategic Alliances and Investment at Dell (October 2012 - December 2013), Senior Manager, Corporate Strategy and Investment at Dell (July 2010 - October 2012), Global Product Manager at Dell (July 2009 - July 2010), Consultant at Deloitte (July 2005 - July 2007)

Education

Master of Business Administration - MBA, Concentrations: Strategy/ Decision Science/ Marketing Strategy at Duke University (2007 - 2009), Young Global Leader at Milken Institute (2018), Class 22 at Kauffman Fellows (2017 - 2019)