Simon Goh

Head, UX Design at GREAT EASTERN

Goh Chin Hong Simon, known as Simon Goh on LinkedIn, is the Head of UX Design at Great Eastern, a prominent insurance company in Singapore. He has a robust background in design, particularly in service and user experience (UX) design.

Professional Background

Current Role: As the Head of UX Design at Great Eastern since February 2019, Simon leads initiatives to create meaningful digital experiences and drive organizational transformation through design .1
Previous Experience:
- Design Strategist at PebbleRoad (August 2012 - January 2019), where he focused on enterprise digital and service design .1
- KM Architect at NCS Group (August 2008 - August 2012), overseeing knowledge management initiatives .1
- Senior Executive in Knowledge Management at the Singapore Sports Council and a Knowledge Management Specialist at HP .1

Education

Simon holds a Diploma in Information Technology from Nanyang Polytechnic and a degree in Computing from the National University of Singapore, where he graduated with merit .1

Skills and Certifications

He is a certified design sprint master and has recently completed certifications in AI literacy from AI Singapore. His expertise lies in applying design thinking to solve complex problems and enhance customer experiences .1

Interests

Simon is passionate about leveraging design to innovate and improve services within the insurance sector. He actively shares insights on topics like "Jobs To Be Done" (JTBD) to foster innovation and customer-centric approaches in product development .2

For networking, Simon encourages connections over coffee, highlighting his approachable nature within the professional community .1