Global Hugo Lizarraga is a seasoned executive with a wealth of experience in business development, vendor management and leading cross-functional teams. With a robust background in procurement, sales, multi-modal logistics, marketing, merchandising, product development, innovation and financial analysis, he is a powerful asset to any organization. Adept in conducting business and creating solid relationships in more than 16 countries, he thrives in multi-cultural environments. Currently serving as a Business Development Manager at H-E-B, he has successfully created and implemented go-to-market strategies that have consistently broken sales records and increased market share. Hugo is also skilled at leading multiple teams in several areas, including forecast and replenishment, data analytics, manufacturing, global sourcing, financial planning, marketing & advertising, private label, product development and accounting, among others. In addition to his excellent negotiation skills, Hugo has also worked as the Global Sourcing Manager at H-E-B, where he established direct relations with top suppliers in Europe, Asia, Africa, Latin America, and North America. He also collaborated on key initiatives for the company, such as the annual Ciao Italia event and sourcing all grocery categories for Mi Tienda, H-E-B's authentic Hispanic store format in Houston. With a background at the City of San Antonio International Affairs Department, Hugo has experience in the areas of economic development, investment programs, foreign policy, and protocol, which have benefited industries such as Aerospace, Automotive, Logistics, Food Retail, and IT, among others. As a Global Business Consultant, he has assisted multiple companies in import/export processes, trademark registration, business plans, marketing, logistics, and sales. Hugo graduated with honors from the Global MBA program at Thunderbird School of Global Management, Arizona, and has a Bachelor's degree in International Trade from TEC de Monterrey, Mexico. He is fluent in English and Spanish.