Hugo Lizarraga

Hugo Lizarraga is a seasoned executive with a diverse and extensive background in business development, global sourcing, and leadership. Here are some key points about his career and qualifications:

Current Role

Hugo Lizarraga currently serves as a Senior Business Development Manager at H-E-B, although he has also held the position of Global Sourcing Manager at the same company.1

Education

He holds an MBA in Global Management from the Thunderbird School of Global Management in Arizona and a Bachelor's degree in International Trade from TEC de Monterrey, Mexico.1

Experience

• H-E-B: He has been instrumental in creating and implementing go-to-market strategies that have broken sales records and increased market share. He has also established direct relationships with top suppliers across Europe, Asia, Africa, Latin America, and North America.1
• City of San Antonio International Affairs Department: He worked as an International Trade Specialist and Acting Chief of Protocol, gaining experience in economic development, investment programs, foreign policy, and protocol.1
• Henderson International Corporation: He served as a Senior International Trade Consultant for seven years.1
• Azteca Products, Inc.: He was the General Manager for two years.1

Skills and Expertise

Hugo is adept in various areas including business development, vendor management, multi-modal logistics, marketing, merchandising, product development, innovation, financial analysis, forecast and replenishment, data analytics, manufacturing, global sourcing, financial planning, and accounting. He is also skilled in negotiation and has a strong ability to work in multi-cultural environments.

Languages

He is fluent in English and Spanish, with native or bilingual proficiency in Spanish.1

Honors and Awards

Hugo has received several awards, including the 2022 and 2020 Product of the Year awards from H-E-B, and the Thunderbird Global Citizenship Scholarship from the Thunderbird School of Global Management.1

His LinkedIn profile, which matches the username "hugolhenderson," highlights his extensive experience and achievements in global business and development.