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Giles Dean
Global multi-site operator that’s set up businesses in 10 countries across 3 continents. Co-Founder of 1Rebel. Former lawyer.
Giles Dean is the Co-Founder of 1Rebel, a fitness company based in Dubai, United Arab Emirates.1 He is an experienced entrepreneur with a diverse background in law, business, and fitness.
Career History
Legal Career: Giles Dean began his professional journey as a lawyer at CMS Cameron McKenna, where he worked for 7 years from 2001 to 2008.1 During this time, he focused on corporate law and emerging markets.2
Fitness Industry: Dean's transition into the fitness industry began when he met Mike Balfour, the founder of Fitness First, and his son James while working in Warsaw.2 This encounter led to a significant career shift:
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Jatomi Fitness: Dean served as the CEO of Jatomi Fitness from 2010 to 2014.1 Under his leadership, the company expanded from one club to 70 clubs across seven countries.2
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1Rebel: In 2014, Dean co-founded 1Rebel, where he currently serves as Co-Founder.1 1Rebel was conceived as a response to the changing trends in the fitness industry, focusing on delivering a unique fitness experience rather than just selling memberships.2
Entrepreneurial Approach
Giles Dean's approach to business is characterized by:
- Disruption through design: He is passionate about disrupting markets through innovative design.1
- Customer-centric focus: 1Rebel was created with an emphasis on putting the customer first and delivering a superior fitness experience.2
- Lifestyle brand approach: Dean views 1Rebel as a lifestyle brand, focusing on the overall customer experience, including atmosphere, social media presence, and brand perception.2
Education
Giles Dean holds a Master of Arts (M.A.) in Law from the University of Cambridge, which he completed between 1997 and 2000.4
Social Media Presence
Dean is active on social media, particularly Twitter, where he regularly tweets about design, architecture, style, and fitness under the handle @gilesdean1.3
Giles Dean's journey from corporate law to fitness entrepreneurship demonstrates his adaptability and vision in identifying and capitalizing on market trends in the fitness industry.
