Daniel Chaffey

Daniel Chaffey is an accomplished fitness professional and the owner and operator of Reebok CrossFit Louvre, a prominent CrossFit gym located in Paris, France. He has been instrumental in the gym's development since its inception in 2012. Chaffey's journey into the fitness industry began after he completed his law studies in 1995, leading to a career that included various roles in sales and operations for a multinational company until he transitioned into fitness full-time.

Career Highlights

• CrossFit Involvement: Chaffey discovered CrossFit while training in his garden and became a certified Level 1 CrossFit coach in 2013. His passion for the methodology led him to help organize the French Throwdown, a significant CrossFit competition, which further solidified his commitment to the sport.14
• Leadership Roles: He served as the Country Manager for CrossFit in France from 2017 until December 2020, when he was promoted to International Director for CrossFit, LLC.23 His leadership has contributed to the expansion of CrossFit in France, including the opening of additional locations like CrossFit Louvre 2 and 3.14
• Coaching and Management: At Reebok CrossFit Louvre, Chaffey manages a team of coaches and develops training programs for approximately 1,400 athletes, focusing on creating a cohesive and motivated environment for both staff and members.1

Personal Background

Originally from London, Chaffey has lived in various countries due to his previous corporate roles before fully committing to the fitness industry. He currently resides in Bordeaux, France.1 His diverse background includes an MBA from HEC Paris, which complements his extensive experience in operations and management within the fitness sector.1

Chaffey's dedication to CrossFit and community engagement continues to shape his approach as he strives to elevate the fitness experience for all participants at Reebok CrossFit Louvre.