Gerry Khermouch

Gerry Khermouch is an experienced business and technical journalist who currently serves as the Editor of Beverage Business Insights, a position he has held since April 2004.1 Based in New York City, Khermouch has a diverse background in journalism, covering areas such as manufacturing technology, computers/electronics, marketing, energy policy, and the beer and beverage industries.1

In his role at Beverage Business Insights, Khermouch launched and edits a nearly daily trade e-letter that provides inside information on the non-alcoholic beverage industry.12 The publication covers new products, acquisitions, alliances, executive moves, and emerging segments like energy drinks, plant-based waters, cold-brewed coffee, functional beverages, and alcohol alternative libations.13

Prior to his current position, Khermouch held several notable roles in journalism:

1. Managing Editor of The Electricity Journal (1998-2018)
2. Marketing Editor at Businessweek (2001-2004)
3. Editor at Brandweek (1993-2000)
4. Managing Editor at Metalworking News/Robotics Insider (1983-1990)1

Khermouch is known for his expertise in the beverage industry and is considered a go-to resource for marketers, distributors, and capital-side professionals.13 He frequently provides insights on consumer behavior, brand growth, and industry trends.4

Educated at the City College of New York and the University of Minnesota, Khermouch holds a B.A. in Sociology/Urban Planning and an M.A. in English.1