Gerard Ross is the Digital Marketing Manager at Owl Practice, a company focused on providing practice management solutions for mental health providers. In his role, he is responsible for developing and executing grassroots marketing strategies aimed at reaching new therapy-seekers, enhancing brand awareness, and driving client engagement through various marketing channels. This position emphasizes collaboration with product teams to improve user experience and optimize the marketing funnel from awareness to conversion.1

Ross has a background in performance and lifecycle marketing, with over four years of experience in the field. He has expertise in paid social media, SEO, SEM, and referral marketing, which are crucial for driving growth in a competitive landscape. His role also involves leveraging data analytics to inform marketing strategies and improve customer acquisition costs.1