Geraldine Bell
Research Director at Ipsos, Qualitative
Geraldine Bell is a Research Director at Ipsos, a global market research and consulting firm. Her LinkedIn profile provides some insights into her professional background and expertise:
Professional Experience
Geraldine has a passion for qualitative research, which stems from her interest in travel and social history.1 This interest was further developed through her academic background in Sociology, which led her into a career in research.1
Role at Ipsos
As a Research Director at Ipsos, Geraldine is involved in various aspects of qualitative research and strategy development. Her work encompasses researching and strategizing on a wide range of topics.2
Team Leadership
Geraldine has been actively involved in growing the qualitative research team at Ipsos UK. She has been seeking to recruit Research Managers and Associate Directors to join their expanding team.2
Skills and Expertise
While specific details about her skills are limited in the provided information, Geraldine's background suggests expertise in:
- Qualitative research methodologies
- Social research
- Strategy development
- Team leadership and recruitment
Education
Geraldine holds a degree in Sociology, which has contributed to her career path in research.1
It's worth noting that Geraldine's professional interests align closely with Ipsos's work in market research, public opinion polling, and social research, making her a valuable asset to the company in her role as Research Director.