Karen Felmer

Karen Felmer is a seasoned professional in the field of qualitative research, currently serving as the Director de Proyectos Cualitativos (Director of Qualitative Projects) at Ipsos.1 With a decade of experience in social research, she has dedicated the last seven years exclusively to market research and public opinion studies.1

Professional Background

Karen's career trajectory includes previous roles at notable companies such as GfK and KRONOS.3 Her expertise lies in qualitative research methodologies, which she applies to various sectors including market research and public opinion studies.

Current Role and Responsibilities

At Ipsos, Karen leads qualitative research projects, leveraging her extensive experience in the field. Her work involves:

• Conducting in-depth qualitative studies
• Analyzing market trends and consumer behavior
• Contributing to public opinion research

Recent Work

Karen has been involved in projects that explore the intersection of technology and consumer habits. For instance, she recently shared insights about the digitalization of reading habits in Chile, noting that 64% of Chileans have embraced digital reading formats.2

Skills and Expertise

• Qualitative research methodologies
• Market research
• Public opinion studies
• Social research
• Project management

Karen Felmer's LinkedIn profile reflects her professional journey and current position at Ipsos, where she continues to contribute her expertise to the field of qualitative research and market analysis.