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George Crankovic
Direct-response fundraising copywriter creating appeals that move donors to give. Visit marketing-fundraising.com
George Crankovic is a freelance fundraising copywriter and consultant specializing in creating appeals that motivate donors to give.14 He is based in Pittsburgh, PA.2 With years of on-the-ground experience, Crankovic is agency-trained and award-winning.14 He crafts direct mail appeals, online appeals, and other communications for major nonprofits, working on projects ranging from specialized appeals for mid-level and high-dollar donors to integrated, multichannel campaigns for acquisition, reactivation, and cultivation.14
Crankovic emphasizes the importance of using a conversational, personal tone in fundraising copy to connect with donors effectively.46 He advocates for simple language, short sentences, and an informal style that builds rapport with readers.14 His approach focuses on creating engaging, emotionally resonant content that avoids jargon and overly formal language.46
On LinkedIn, Crankovic regularly shares insights about fundraising strategies, copywriting techniques, and direct marketing tips for nonprofits.357 His website, marketing-fundraising.com, provides further information about his services and expertise in fundraising intelligence.6
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